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They will offer a multi-pronged approach that you will be comfortable with. Of course, what's needed varies by the company and what kind of customers they have. That's why a quality SEO company will probably spend time asking questions before they draw up a plan for your business. It will help if you draw up a plan outlining what exactly you want the best SEO company to do for you. What is most important to you and when do you need the goal achieved? Drawing up a list won't just clarify your goals, it will also make it easier to translate them to the best SEO company you can find. That way, everything is a winner.